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First-party field audit · Indiana · July 2026

At 1 a.m., “24/7” went quiet.

We called 47 Indiana service businesses whose own websites advertise 24/7 emergency service. Just 16 put a human on the phone.

Explore the finding Inspect the method
  • 2 overnight waves
  • 12:45–1:16 a.m. ET
  • 47 verified landlines
Field signal RP-AUDIT-01
  1. 0124/7 claim recordedVERIFIED
  2. 02Business line checkedLANDLINE
  3. 03Overnight call placedCOMPLETE
  4. 04Outcome logged16 LIVE
Signal window JUL 21–22 · 2026

The headline finding

A promise is only real when someone answers.

Across two nights, the result barely moved. Indianapolis metro answered at 36%; the statewide wave answered at 32%. The pattern was not a single bad night or one unlucky market.

Indiana reachability index / 001

Two out of three advertised emergency lines did not reach a person.

The question was simple: if this were a real emergency, could someone actually come out tonight?

Night 01 July 21
8 / 22 answered

Indianapolis metro · approximately 36%

Night 02 July 22
8 / 25 answered

Statewide · 17 cities · 32%

Who answers by trade

Urgency has a different meaning in every category.

Tow operators and locksmiths were the clear outliers. Most other trades advertising around-the-clock emergency service left callers with voicemail, a menu, or no answer.

Nine service categories · 47 calls
  1. 01 Locksmiths 67%4 of 6
  2. 02 Towing & recovery 60%6 of 10
  3. 03 Plumbing & drain 33%2 of 6
  4. 04 Tree service 33%1 of 3
  5. 05 Restoration 33%1 of 3
  6. 06 HVAC 15%2 of 13
  7. 07 Garage doors 0%0 of 3
  8. 08 Electricians 0%0 of 2
  9. 09 Pest control 0%0 of 1

i Rates are descriptive of this verified sample, not estimates for every business in a trade.

Night two · market view

Seventeen cities. Four produced a live answer.

The statewide wave crossed large and small markets. Warsaw and Terre Haute carried most of the night’s live answers.

Filter the July 22 results
MKT-01

Kokomo

1 / 1 answered
MKT-02

Warsaw

2 / 2 answered
MKT-03

Terre Haute

4 / 5 answered
MKT-04

Muncie

1 / 2 answered
MKT-05

Columbus

0 / 1 answered
MKT-06

Connersville

0 / 2 answered
MKT-07

Crawfordsville

0 / 1 answered
MKT-08

Fishers

0 / 1 answered
MKT-09

Greencastle

0 / 1 answered
MKT-10

Jasper

0 / 1 answered
MKT-11

Marion

0 / 2 answered
MKT-12

North Vernon

0 / 1 answered
MKT-13

Richmond

0 / 1 answered
MKT-14

Seymour

0 / 1 answered
MKT-15

Shelbyville

0 / 1 answered
MKT-16

Wabash

0 / 1 answered
MKT-17

Washington

0 / 1 answered

The honor roll

Sixteen businesses did exactly what they promised.

Each business below put a real person on its advertised line in the middle of the night. Hear the recording or read the word-for-word transcript.

16 verified live answers

01

July 21 · Night 01

ACME Plumbing Service

Indianapolis, Indiana
Transcript
02

July 21 · Night 01

ASAP Tree and Crane Service

Indianapolis, Indiana
Transcript
03

July 21 · Night 01

Beech Grove Locksmith

Beech Grove, Indiana
Transcript
04

July 21 · Night 01

Indy Appliance Repair

Indianapolis, Indiana
Transcript
05

July 21 · Night 01

Locksmith Pro Noblesville

Noblesville, Indiana
Transcript
06

July 21 · Night 01

Mobile Locksmith Indianapolis

Indianapolis, Indiana
Transcript
07

July 21 · Night 01

Ross’ Wrecker Services

Shelbyville, Indiana
Transcript
08

July 21 · Night 01

Zionsville Mobile Locksmith

Zionsville, Indiana
Transcript
09

July 22 · Night 02

Absolute Towing and Recovery

Terre Haute, Indiana
Transcript
10

July 22 · Night 02

Crouse Body Shop

Warsaw, Indiana
Transcript
11

July 22 · Night 02

Edington’s Wrecker Service

Terre Haute, Indiana
Transcript
12

July 22 · Night 02

Elite Restoration Solutions

Terre Haute, Indiana
Transcript
13

July 22 · Night 02

Gibson Services Company

Terre Haute, Indiana
Transcript
14

July 22 · Night 02

Martin Wrecker Service’s Inc.

Kokomo, Indiana
Transcript
15

July 22 · Night 02

Mike King Heating & Cooling

Muncie, Indiana
Transcript
16

July 22 · Night 02

Reichert & Knepp Wrecker Service

Warsaw, Indiana
Transcript

Privacy matters: businesses that did not put a human on the phone appear only in aggregate and received their results privately. The point is the market pattern—not a public pillory.

How the audit worked

Simple enough to explain. Strict enough to repeat.

This is first-party field research, not a scraped directory or survey. The same procedure was used for every company in the published sample.

  1. Record the claim

    Include businesses whose own websites advertise 24/7 or 24-hour emergency service.

  2. Verify the line

    Call verified business landlines only. Mobile and VoIP numbers were excluded.

  3. Place one call

    One overnight call per company—ever—between 12:45 and 1:16 a.m. Eastern.

  4. Log the outcome

    The agent identifies a human, voicemail, menu, or no answer and asks the same emergency question.

Your callers should never meet the void

Your team first. RevenuePack when they can’t.

Keep your existing business number. RevenuePack handles only the missed, overflow, or after-hours calls you choose—then delivers the job details to your team.

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